Some of my favorite reads from this past week:
+ Twitter, Customer Service and Good Brand Management (Conversation Age)
+ Critics and Evangelists: A Communication Starter (Altitude Branding)
+ In-House and Outsourced Aren't the Only Options for Your Clients (Advertising Age)
+ The Complete Guide to Google Wave (Lifehacker)
+ How to use Twitter Lists (Mashable)
+ What Would Don Draper Tweet?: Ad Man Integrates Social Media Into Coursework (LAist)
+ WAC hires PR firm to boost BCS chances (ESPN)
+ How to think of blog posts (Chris Brogan)
+ The New Face of Public Relations (PR Newswire white paper)
+ Social Media Influencers are not Traditional Influencers (PR 2.0)
+ Managing an Athlete's Online Brand (Sports Agent Blog)


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