Weekend Reads

Check 'em:

+ How To Deliver The Message (Sports Marketing & PR Roundup)
+ Making Whuffie with Julia Allison (PR 2.0)
+ Rock Your LinkedIn (And What Not To Do) (Media Bistro)
+ How To: Use Facebook for Professional Networking (Mashable)
+ 12 Things Newspapers Should Do To Survive (Mashable)
+ Crisis PR: The Path Less Traveled (culpwrit)
+ How to Manage Twitter (Chris Brogan)
+ The Most Patriotic Thing You Can Do (blog maverick)
+ Sports Images Take a Beating, Making Effective PR All the More Important (Sports Networker)